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How to reach out to bloggers and (aack) influencers
In a previous post, I wrote pretty frankly about how to reach out to bloggers, and what makes us crazy. Since I still get this question a LOT, it might be time to revisit the issue. Because the answer...
View ArticleWe’re not that easy to measure, we’re not that into you and we know our value
Thanks very much to marketing expert Simon Salt for some dynamite thoughts in his 3 Myths of Social Media Influence. The title I’ve given this post pretty much sums up the myths. You should take a...
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Who has the chops for the goodies?
Two observations bracketing my day today: Bloggers as Moochers This morning on Twitter, I noted (tweeting as @TourismCurrents) a press trip announcement for Southern city B&Bs that wants writers...
View ArticleGetting ready for tourism at BlogWorld and New Media Expo West 2011
Remember how (as Tourism Currents) we set up and ran the first-ever Tourism track at the 2010 BlogWorld online publishing conference? How we said that you have to go where the geeks are to connect with...
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Blogger outreach best practices: a Tourism Currents webinar
Where are the bloggers who might be a good fit for your destination or attraction, and how in the world do you find them, sort them out and connect with them? How can you best reach out to online...
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Blogger outreach resources
In the wildly diverse and ever-growing world of bloggers and other online publishers, how do you sort through the stack to find the ones who interest you? The ideas below were adapted from a comment of...
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4 ways to connect with travel bloggers besides pitching them with email
Reporters at the 1913 World Series (courtesy Library of Congress at Flickr Commons) Sure, those who want to get their destination, hotel or business in front of travel bloggers can email-bomb whichever...
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A blogger is not always the droid you’re looking for
Some influential online communicators either don’t have a blog or it’s pretty dormant. Their channels are elsewhere. They might be big on Facebook, or very active on Twitter, or photo powerhouses on...
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How to find your locals on Instagram
Screenshot of VisitOKC (the Oklahoma City, Oklahoma CVB) Instagram rodeo photo While I think it’s a given that tourism organizations should connect with their local bloggers – just as they should know...
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What kind of blogger coverage is best for you?
Blogger outreach advice from @SheilaS during #blogchat It seems to be a hot topic – connecting with bloggers for online media coverage – so below are some thoughts from my recent stint co-hosting a...
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